PERONI NASTRO AZZURRO

Peroni Nastro Azzurro is a truly iconic Italian beer. But in a cramped marketplace, they needed to find new ways to engage the on-trade, setting themselves apart from the predictable product education that bartenders have come to expect from beer brands. We delivered, with a new trade engagement programme – “Servito Con Stile” – which teaches bartenders how to make their drinkers feel stylish through the artistry of Italian hospitality.

From polished sell-in films, to digital training experiences, and slick Brand Ambassador presentations, we created a comprehensive range of tools to engage the on-trade, showing that it’s not just what you serve, it’s how you serve it. Now markets around the world can teach tangible skills to help the trade not only serve the perfect PNA, but to become the best hosts they could be. The programme delivers exceptional benefits too; bartenders who are trained to serve with style can be expected to deliver up to 30% higher sales of PNA.