We’ve spent over 25 years working with everyone from major global icons through to start-up craft brands, across spirits, beers, wines, no/low alcohol, and emerging trends.
As specialists, we understand how our clients’ businesses make money (so can help them make more), we know the reality of how drinks channels work (on/off-trade and direct-to-consumer), and we know all the well-trodden drinks advertising creative routes to avoid in order to be distinctive.
Through the sheer breadth of projects we have delivered, we’ve built up a deep knowledge of drinkers worldwide. We know what motivates them, the occasions that interest them, the bartenders who influence them, and the culture that shapes their opinions.
This is how we create big ideas that will travel and work in markets worldwide.
Cubo Drinks’ origins lie in on-trade strategy and activation, but as we grew over the years, we built up extensive experience across the comms mix.
Our breadth of expertise includes integrated creative, c-suite support, and brand activation in the on/off trade and at-home occasions. This gives us a unique perspective to make every drinks brief as creative as possible.
Over the years, we’ve built up an eclectic range of expertise we can draw on. Our dedicated core team handpick the strongest team for every brief.
As one of London’s longest-standing independent agency groups, Cubo Group gives us the breadth of end-to-end campaign delivery under one roof.
Advertising
Activation
Toolkits
Design
Analytics
Media buying
PR & Influencers
Experiential
Film & Content Production
Our unique Talent Network of creative and strategic partners push us to think in new ways, defying the norms of drinks marketing.
Top 50 Bar Owners
Legendary Underground Party Promoters
C-Suite Consultants
Broadsheet Culture Editors
Global Strategy and Development Directors
Global E-Com Guru
Luxury Members’ Club Directors
Dragon’s Den Winners
Leading International Shopper Experts
Street-level Bartender Intelligence