Passport Scotch

An ATL ‘product quality’ campaign designed to go global, and travel to standard spirit drinkers worldwide. We wanted people to respect Passport’s superiority over local brands, so our creative approach firmly establishes the brand as an imported Scotch whisky, made with great quality. Our whisky-making efforts then lead to quality moments for local drinkers with their friends and family. The simplicity of this concept means it has been easily adapted for markets as diverse as Brazil and Angola.