We partnered with Dutch Barn Orchard Vodka to help them define their marketing strategy for 2023 and beyond.

Dutch Barn Orchard Vodka is an innovative new distillery in the beautiful North Yorkshire countryside. Built over an old Dutch Barn, they have their own orchard, loving tended to by their Vodka farmers who do vodka differently.

We developed a Brand Compass & Consumer Activation Platform: It’s time to rediscover Vodka – Try the Original Orchard Vodka.

Consumers are seeking better lifestyle choices (natural, sustainable, mindful consumption), and better quality. But the vodka category hasn’t grown with them and there doesn’t seem to be a brand that fits their needs.

We invite these drinkers to rediscover Vodka with Dutch Barn Orchard Vodka. It’s handcrafted from apples, which makes for a crisp, fresh spirit that is remarkably smooth. It’s a flawlessly crafted spirit that’s so good, there’s no need to hide the taste with other flavours.

The vodka is also good in more ways than one – It’s carbon neutral and Pending B Corp.

With so many great things to share about the brand, we collaborated with photographer Nick Howe to create a range of assets within a distinctive Brand World.

Our creative approach enables us to elevate the product’s distinctiveness, so it becomes the main message. It is designed to stand out, intrigue and drive appeal vs the vodka category.

We also developed a comprehensive Drinks Strategy to ensure cut-through in the On-Trade.

Developing this bank of serves has enabled us to widen the scope of the DBOV drinking experience across a variety of channels and occasions, while still reinforcing the same core stories.

We have Summer refreshment serves that will appeal to modern drinkers’ palates, alongside many classic ‘re-discovered’ vodka serves, all remade afresh with Dutch Barn Orchard Vodka.