Chivas needed to some memorable new serves to grow menu listings globally. We facilitated bartender workshops to co-create iconic drinks inspired by the golden age of cocktails. Building on Chivas’ great heritage, our perfect serve, the Chivas Collins, was created to be easy to source and mix in new markets. Meanwhile, our signature cocktail, the Golden Twist, was used to inspire bartenders working in more mature mixology scenes. To support the strategy, we built a full launch campaign targeting both drinkers and the trade.