The relaunch of a truly iconic brand, with a beautiful new bottle to promote globally. To dramatise Beefeater’s rich provenance and history, we created a love letter to London. Our campaign was designed to inspire everyone – drinkers, shoppers, customers and even local market teams. So we didn’t settle for a standard toolkit to roll out round the world. Instead, we created personalised giftpacks, which saw the global team’s strongest ever engagement with a product launch.