We worked as close strategic partners with Ballantine’s, creating an extensive series of brand storytelling content for their social channels, delivered across multiple toolkits. We created a suite of ‘Master Tasting’ films featuring Sandy Hyslop, Ballantine’s Master Blender. This content combined product tasting with a glimpse into Sandy’s life, sharing what ‘Time Well Spent’ meant for him personally. We collaborated with luxury lifestyle influencers globally to produce a full content calendar of beautiful product imagery. And we worked with Jim Murray, one of the world’s most famous whisky critics, to reinforce advocacy. He personally endorsed his favourite Ballantine’s whiskies with charismatic flavour descriptions, proving just how effective education can be.