BALLANTINE’S

BALLANTINE'S
GLOBAL PRODUCT CAMPAIGN

A major advertising campaign designed to change younger drinkers’ perceptions of Scotch whisky and get them to try it. We turned the stuffy old rules upside down, by showcasing real serves from Ballantine’s drinkers, collected through a global social UGC campaign. Our inspiring new attitude reached over 30m viewers worldwide, with local markets adapting their own ads, thanks to the flexibility of our idea.